This is the problem

Taken from Yahoo Finance, this a bio of an online columnist:

The Automatic Millionaire
by David Bach

Bestselling author David Bach shares his no-budget, no-discipline, no-nonsense system to help people achieve their financial goals -- and then some. With motivational stories, easy-to-follow tips, and advice based on proven financial principles, "The Automatic Millionaire" is a must read for anyone who wants to make -- and save -- more money. "The Automatic Millionaire" appears every other Tuesday, exclusively on Yahoo! Finance.

That's the same as the weight loss system that requires no dieting, no change in lifestyle, no effort on your part, no pain, no gym, no stress, no nothing that is guaranteed to work!

We've become so lazy that the marketers know they can't even sell things by saying "only 7 minutes a day!" or "with only a minimal amount of financial restraint."

It's sad because people get shielded from the truth: that they need to overhaul their lifestyle if they want to achieve their goals (which are usually their wants, not their needs), be they financial, physical, or otherwise.