Wednesday, October 10, 2007


Here is an interesting article on a new way to gauge if/how people like ads.

It seems like a great way to overcome that whole dishonesty that people can have when asked a direct question about a product or experience.

This way what they say can be matched up with what's going on in the brain to find out what kind of reaction the ad/product really caused, thus allowing marketers to fine tune their message/product.


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