Wednesday, October 11, 2006

Good Ad idea

Here is a good idea from the people at 7-11 to get some mass exposure without getting into people's faces the way so much advertising is trying to today.

They have partnered with the White Sox to start home weekday games at 7:11 as opposed to the usual 7:04 start time.

Margaret Chabris, a spokeswoman 7-Eleven, said the company has been trying to develop sponsorships with other teams and entertainment venues. The Chicago area was targeted because of its more than 180 7-Eleven stores.

"Every time the media announces the game's start time it will be a gentle reminder of our sponsorship," Chabris said.

Not bad, keep the creative ideas coming.


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